Have you ever worked somewhere where they deployed once a quarter? I have. It sucks and it’s super risky. On the other hand, I’ve been at places where we push to production over 1000+ times a week. “But we have 75 people on the call and they’re all paying attention”. Yeah, OK. I’ve been on these and I’ve heard people sleeping. Midnight calls suck and sleep deprived people who are deploying large amounts of code with a lot of steps manually is RIPE for error. Making mistakes happen and “short deployments” turn into hours and you get delayed even further.