Esports Business

Finding and growing your business in esports is one of the more challenging aspects in the industry. You’ve planned an event, spent all this time making sure everything is perfect but you’ve missed the mark entirely with your audience? Don’t worry I’ve been there and I know how it feels.  In addition, worrying about profitability, making sure you’re reaching the right audience, putting on an esports event or preparing to reach out to a new segment in esports is always a challenge.  Since 2011, I’ve run an esports company that went from 500 views for my first tournament to hosting a live event in a hockey arena! I successfully exit BEAT esports (my company) in May, 2020.  My specialty for growing your business in esports is ensuring that you are authentic to your audience and that you’re not missing the mark.  When I started in esports, I wish I had a lot more information and guidance but it simply wasn’t as easy to reach publicly. If you’re looking to get knowledge on growing your esports business (whether you’re a new company or existing company), bridging the gap between as a non endemic entering esports, approaching sales as an esports organization, reaching out to customers in esports, finding an esports niche, strategic planning or consulting in Toronto, Canada. These articles will help you.  If you have an idea, question or need some advice or just simply want to discuss the business of esports with someone, feel free to reach out and I’ll attempt to answer your questions.

How much do esports casters make?

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Happy new year everyone. 2020 was a difficult year for many and I’m personally glad we have that year behind us. There are some positives heading into 2021 but we’re still not out of the woods yet. Stay vigilant and keep positive. For today’s topic, I’ll be covering how much do esports casters make when covering esports tournaments. If you’ve landed on this page based off curiosity and are potentially looking into getting into esports (part 2 as well) or you’re looking to know how much to get paid this may help or it may not. Please note, rates change

How do esports orgs make money? – Part 2 Teams

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In part 1 of how do esports orgs make money I discussed how tournament organizers make money in esports. In part 2, I’ll discuss some options and ways that teams make money in esports. This list isn’t exhaustive and is likely to change but there are some parallels between each vertical. I’m not going to include crowd funding, reverse takeovers or raises in this. This will be more traditional. So the way teams make money are: Sponsorships & Advertising Yes, you guessed it. Sponsorships are the lifeblood of most esports organizations and this includes teams as well!. It’s estimated that

How do esports orgs make money? – Tournaments

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If you’re an investor or just curious how esports organizations make money, I can give you a bit of introduction on how tournaments, teams and casting agencies work. I won’t go into the number of esports but I’ll talk strictly about how each org makes money. This will be part 1 of a the series “How do esports orgs make money”. In part 1, I will start with tournaments, then talk about teams and then casters / agencies. How do tournament organizers make money in esports? Tournament organizers make money in esports in the following ways: Sponsorships & Advertising Sponsorships