Esports Business

Finding and growing your business in esports is one of the more challenging aspects in the industry. You’ve planned an event, spent all this time making sure everything is perfect but you’ve missed the mark entirely with your audience? Don’t worry I’ve been there and I know how it feels.  In addition, worrying about profitability, making sure you’re reaching the right audience, putting on an esports event or preparing to reach out to a new segment in esports is always a challenge.  Since 2011, I’ve run an esports company that went from 500 views for my first tournament to hosting a live event in a hockey arena! I successfully exit BEAT esports (my company) in May, 2020.  My specialty for growing your business in esports is ensuring that you are authentic to your audience and that you’re not missing the mark.  When I started in esports, I wish I had a lot more information and guidance but it simply wasn’t as easy to reach publicly. If you’re looking to get knowledge on growing your esports business (whether you’re a new company or existing company), bridging the gap between as a non endemic entering esports, approaching sales as an esports organization, reaching out to customers in esports, finding an esports niche, strategic planning or consulting in Toronto, Canada. These articles will help you.  If you have an idea, question or need some advice or just simply want to discuss the business of esports with someone, feel free to reach out and I’ll attempt to answer your questions.

How to get your esports team sponsored

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I’m going to go through some quick examples of what to do and what not to do and how to potentially get your esports team sponsored. Another article I wrote has some general sponsorship guidelines in esports. Feel free to read that as well but this one will be specific to teams. OK, let’s begin! What NOT to do to get your esports team sponsored Don’t do any of these if you want a sponsorship in esports. It’s not to say you won’t get one but it’ll be that much harder if you do these. Don’t give an email with

How to start an esports team – General tips

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How to start an esports team So you’re going to start an esports team and your goal is to play in the largest tournaments and events. Before you get to that point, you need to lay some foundational ground work on how you’re going to generate revenue a brand awareness and all the extra things that come in with owning a team. Come up with a name that’s unique Come up with something that’s identifiable and unique. Good names are hard and unique and good names are even harder to come up with. Always look up the name prior to

How to deal with major publishers in esports as a tournament organizer

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We’ve discussed planning an esports tournament, dealing with pro teams in esports, preventing cheating in esports and more. However, we did not discuss one of the MOST important steps in getting a tournament going is your interactions with the major publishers. Why is this important? Well, some publishers can shut your tournament down faster than you can blink so it’s best to understand the rules and regulations they put in place. The publishers hold MAJOR power at the moment so it’s important to understand how each publisher reacts and what they look for. Some general tips and suggestions would be: