Esports Marketing - Events

How to market and promote your esports tournament / event

Today i’ll talk about how to market your event or tournament in esports. There’s no one way to do it so I’m going to list my own experiences and best practices. If you haven’t already, check out my things to look out for in esports while planning an esports event, project budgets and how much esports tournaments may cost, dealing with pro teams and getting sponsors. For the record, the largest amount of views I’ve personally done is around 8 million total reach over 4 days (across two brands, excluding team reach) and around 110,000 concurrent viewers on twitch.tv and