Esports Marketing - Events

How to market and promote your esports tournament / event

Today i’ll talk about how to market your event or tournament in esports. There’s no one way to do it so I’m going to list my own experiences and best practices. If you haven’t already, check out my things to look out for in esports while planning an esports event, project budgets and how much esports tournaments may cost, dealing with pro teams and getting sponsors. For the record, the largest amount of views I’ve personally done is around 8 million total reach over 4 days (across two brands, excluding team reach) and around 110,000 concurrent viewers on twitch.tv and

Esports project management – Budget & Cost of a tournament

In my latest post, I’m going to give some quick insights into some additional esports project management tips with budgeting & costs of a tournament. I’m not going to discuss revenue generation at this time. That’s for another post. In part 1 of my tutorial of project management in esports, there was a considerable of planning and what to think about when thinking about doing an event. Now we’ve identified the key individuals or who we need, what we need and how much (hopefully) and we need to forecast a budget to see costs. Live event costs are on a

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Esports project management – Planning & Tournament Organization

This will more than likely be a long series where I deep dive into project management in esports. You can check out my background and credentials in esports if you’re wondering who I am or why I’m writing about this. I will focus my discussions overall as a tournament organizer and some best project management practices I’ve picked up along the way in esports. This first part will be tailored to a new project manager or tournament organizer looking to enter the space. This list isn’t exhaustive but will start as a good entry point. Step 1 – Planning Ahh